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Why List with South Mountain Yachts ?
Lou Mencuccini, CPYB
California Dept. of Boating & Waterways
License # B-03131-00001-SM
Certified Professional Yacht Broker
Bonded (CA Requirenment)
Business Insured
Fast Inventory Turnover
Bi-weekly Contact and Monthly Progress Reports.
Access to multiple Internet sites to advertise YOUR Vessel including: www.YACHTWORLD.com, www.BOATTRADERONLINE.com, www.YACHTRADER.com, www.Boats.com, www.PlanetYacht.com, www.YachtAuthority.com, www.OceanList.com, FaceBook.com (Both under the South Mountain Yachts name and personal page),
YachtsforSale.com, SeetheYachts.com, Yachts.com and 14 other named ".com" phrase names
Print Media Includes may include the BOAT TRADER MAGAZINES, the National YACHT TRADER MAGAZINE and other print media.
I Co-op my listings with other brokers and use the industry multiple listing services.
I also notify other firms via e-mails,and various networking that may have similar vessels for sale. By soliciting other salespeople I expand the pool of potential buyers to there clients also. This increases exposure to buyers for your vessel.
We at South Mountain Yachts offer a variety of Listing Arraignments to suit your needs.
Your choices are:
Broker available full time, DAYS, EVENINGS & WEEKENDS to show your boat.
WE TAKE OUR OWN PHOTOS !
They are "NOT BORROWED OR COPIED" from other listings.
EVERY LISTED VESSEL IS VISITED REGULARLY.
This assures that we are familiar with your boat
BEFORE WE SHOW IT.
LOW MINIMUM FEES!
We Listen to our clients.
We Respect your vessel.
We give Maximum performance.
We still advertise on Major Web-sites.
We offer Composite and Live Videos.
We offer "On the Water & Running Videos".
I am a Nationally Certified, PROFESSIONAL YACHT BROKER, CPYB.
We get the job done.
WE NOW OFFER VIDEO SERVICE!!
WE HAVE A CHASE BOAT TO PHOTOGRAPH AND VIDEO YOUR VESSEL UNDERWAY AND RUNNING !! NOTHING GETS BUYERS MORE EXCITED & INTERESTED IN YOUR VESSEL
MEGA-YACHT SIZED PRESENTATIONS BECAUSE YOUR BOAT IS ONE, IN YOUR EYES !
Level One - 5 Months
Includes:
Removable Signage set up for your convenience, 12 Photographs, (In the Slip ,on the Trailer, Interior,Deck and Cockpit), Listing with descriptions on www.YachtWorld.com, www.Boattrader.com,www.Boats.com,www.OceanList.com www.SouthMountainYachts.com.Oil Analysis ($45 Additional) Live"Underway Videos" both on Yacht World and www.YouTube.com
Level Two - 7 Months.
Includes:
Removable Signage set up for your convenience, up to 20 photographs, (On the water basic, in the slip, on the trailer, launched or retrieved, Interior, and Engine photos, Deck, Cockpit, Plus): Listing with descriptions on www.YachtWorld.com, www.Boattrader.com, www.Boatquest.com, www.SouthMountainYachts.com and www.Boats.com . VIDEO BROCHURE listed on Yacht World.com and BoatQuest.com. Premier Package on Yacht World for 2 weeks per month, (HIGHLIGHTED LISTING). Vessel Spec Sheets placed on Vessel, Bi-weekly visits to the vessel for physical inspections of condition of vessel. ”Interior Air Freshened”, Basic recommendation report (with minor “fix it notifications” to make vessel more presentable to potential buyers. Oil Analysis ($45 Additional). Live "Underway Videos" both on Yacht World and www.YouTube.com
Level Three- 10 Months
Includes:
Removable Signage set up for your convenience, up to 40 photographs, (On the water basic, in the slip, on the trailer, launched and or retrieved, engine photos, Interior,Deck, Cockpit, Plus) PLUS VESSEL RUNNING on OPEN WATER USING SMY CHASE BOAT INCLUDING PHOTOS & RAW VIDEO (You are responsible to pilot your vessel): Listing with descriptions on www.YachtWorld.com, www.Boattrader.com , www.Boatquest.com, www.SouthMountainYachts.com and www.Boats.com . VIDEO BROCHURE listed on YachtWorld.com and BoatQuest.com. Premier Package on Yacht World for length of listing, (HIGHLIGHTED LISTING). TOP of PAGE BANNER AD(Yacht World) for 3 weeks per month. WEEKLY VISITS to the vessel for physical inspections of condition of vessel with minor cleaning “touch ups”. Basic recommendation report (with minor “fix it notifications” to make vessel more presentable to potential buyers. CUSTOM POST CARDS with placement in pertinent locations, Vessel Spec Sheets placed on Vessel; Laminated Exterior Information Sheets.
An SMY 125 POINT INSPECTION CHECKLIST that can be used as a “pre-survey’ to highlight condition and the positive aspects of the vessel and discover items that may require attention before a survey. Size & Depth of Current Market Report,Comps & Time on Market Report. At additional expense, Oil Analysis ($45 Additional), Boat Show Exhibition, minor
repairs. Live"Underway Videos" both on Yacht World and www.YouTube.com
Spotlighted in Orange County Register Business Section
South Mountain Yachts
Owner: Lou Mencuccini
Business address: Monarch Beach
Telephone: (949) 240-8198
Web site: www.SouthMountainYachts.com
Type of business: Boat and yacht brokerage
When opened: June 2004
Describe your business: I help people find their
perfect boat. With each client, we build a profile including style preferences, how they see themselves using the boat or yacht, their budget, storage capabilities and experience. Then I’ll find three or four boats that fit what the client described and set viewing appointments. If it’s the right vessel, I’ll prepare an offer to purchase and then negotiate the best price for my client. My business also includes listing vessels for sale. I do market research to determine pricing, write and place ads, photograph the boat to build a brochure and finally deal with the overall sale from showing the vessel to arranging financing.
Where did you get the idea for the business? I’ve worked for boat dealers and brokers for the past seven years. I prefer pre-owned vessels over new ones because they have stories and personalities.
How long did it take you to get from idea to open doors?About four years.
What did you do during that time? I worked as a registered sales person for a year with another company. After that I could file and take my test with the Department of Boating and Waterways. I got my DBA license, opened my trust account, listed with Yacht World and Boat Trader online, located vessels to list, and started finding clients.
How much did it cost to start the business? $50,000
Where did you get the money? Self-financed through savings and my home-equity line of credit.
Your expected revenue for this year? $120,000
Is this your first business? No, I have had three or four others in different fields.
Did you write a business plan? No, I emulated the plan of a former employer in the industry.
Whom did you seek for advice? I’ve worked with three professionals on a regular basis: Shar Butler, George Lipsie, and Michael Yiatras.
How are you marketing yourself? I spend four to five days a week walking marina docks. I give out sun- block to break the ice and introduce myself and my company. I advertise at boat shows, on my Web site and with boat- and yacht-listing services. I put signs on my listed vessels and get word-of-mouth referrals from previous clients and colleagues.
- Hilary Smith/ The Orange County Register
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